Tour de Delta Festival 2019
Another year of merch for the annual Tour de Delta Festival. Check out what we had in store this year!
This past weekend (July 5-7) saw the 2019 edition of the annual Tour de Delta Festival, for which we have once again created a merchandise collection. Here are the new and exciting changes that we made this year.
Firstly, we decided to refresh the T-shirts by taking the circular Tour de Delta logo from last year’s hats and placing it front and center for a more eye-catching look. We also made improvements to the logo by removing the maple leaves and adding curved lines on the side, as to give the logo a cleaner and less cluttered look. In terms of color choices for this year, we decided to go with Heather Peach and Heather Stone, as we wanted to go in a lighter, more naturalistic direction with our color scheme. These colors also effectively served to contrast the green and blue colors that we used for the shirts last year. These were our T-shirt concepts, and the actual shirts up for display at the booth, sold for $25.
In addition to the T-shirt, we also introduced a black unisex crew neck, consisting of 60% cotton and 40% polyester. We kept the design simplistic by taking the same redesigned circular logo and positioning it on the upper right of the front of the crew neck. The crew neck sold for $40.
For the hats, we went with a retro trucker hat with premium mesh panels for breathability and MULTICAM® pattern. Wanting to draw attention to the city of Delta, we drew up a brand-new logo for the hat with “Delta” printed in big white letters across the front of the hat, providing a nice contrast with the black color of the front panels. To keep our logo consistent with the tweaked circular logo used on the T-shirt and crew neck, we incorporated the lines into the bottom left of the hat logo, right next to the “Tour de Delta” text. The hats sold for $25.
Finally, in order to fill a lower price range, we also offered cowbells to complete our Tour de Delta merchandise selection for this year. The smaller bells sold for $5, while the bigger bells sold for $10. Since Tour de Delta is a cycling event, the cowbells are a massively popular way for festival-goers to cheer on and show their support for the cyclists, and also serves as a cheaper option for those hesitant to buy the more high-priced items.
If you’d like us to help you create your own branded merchandise collection, reach out to our creative crew to start our next project together!