In Pursuit of GREAT DESIGN

There is more to embroidery than simply stitching designs onto clothing.


The art of embroidery has been around for thousands of years, always involving countless hours of hard work put towards physically hand-decorating garments, stitch by stitch. It is only within the past few centuries that this process been dramatically accelerated due to the advent of various technologies. But even so, the same design can evoke a flurry of different emotions, all depending on the way it is stitched together. In many ways, embroidery is like painting, as both use different strokes, textures and colors to create a final, completed piece of art. This idea could not be better demonstrated than through one of our most recent projects with Van Houtte Coffee Services, which involved embroidering their logo onto a hat.


In order to embroider a graphic onto a piece of garment, the graphic has to be converted through a digitizer. With no additional instructions given, the graphic will be stitched in one direction, and the density of the stitching will be consistent throughout the whole embroidered artwork. This was implemented in our first iteration of the logo onto the hat.


As you can see, the resulting artwork appears drastically different from its original design. With no dimension, the embroidery thus effectively loses much of the detail and definition originally incorporated by its designer. The way such a product makes you feel is the same as looking at a large print-out of a low-resolution image


In attempts to retain as much of the original details as possible, the digitizing process needs to be more specific. With over thirty years of combined industry knowhow, our team was able to give more specific instructions to digitize the individual parts that make up the logo. Firstly, the man’s forehead and chin should be stitched in a vertical fashion, while the cheekbones, the collar and the mug should be stitched diagonally. The density of the stitching should also be adjusted among the different parts. This was the final embroidered design after the additional instructions were specified.


The final resulting artwork appears noticeably more defined and textured, effectively embodying more subtleties of the original design. The more elaborate embroidery helps evoke a sense of tactility and personality, much like how different layers of paint sit on a canvas to make up a singular, completed piece. This helps our clients further maintain the essence of their brand identity across all their branded merchandise collections.


Our commitment towards great design is a hallmark across all our projects.

Justin Lee