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Many companies and organizations have chosen
Boulevard Advertising as their logo merchandiser. Clients
like Stemcell Technologies Inc., Accenture, The University
of British Columbia, and Covenant House Vancouver have turned
to Boulevard for highly effective approaches to help brand
their organization and promote their services.
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Imagine UBC |
Clients Challenge
Every year, UBC holds one of North America's greatest orientation programs for their students. Over 5000 new undergraduates gather at the campus for cheers and housewarming. UBC's challenge is to be able to keep the orientation organized and functional so that each team can be kept together as leaders take students through sessions.
Our Solution
Keeping groups together is a challenge that we overcame with the use of 1500 individualized t-shirts colour coded to represent each of UBC's faculties. Beyond t-shirts, Boulevard also helped UBC to disperse 6000 branded thermal mugs, 10,000 leis, clipboards, balloons, magnets, writing pads, and lanyards - all branded with the UBC name.
Result
Thousands of new UBC students sound off their faculty cheers on the first day of Imagine in their faculty colour coordinated shirts. Blue Scientists and Red Engineers compete in their volume and skill. The pride is not only in the institution where they belong, but to their fellow students, who were readily identifiable through the coloured shirts.
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