The Faculty of Human Kinetics at UBC wanted to promote school spirit and to recognize people in the prestigious program. Boulevard Advertising was selected as the single-source vendor for their ability to create a stylish apparel line and to achieve reduced inventory cost with their just-in-time production service.
The popular twilled garments have been a stable piece in the collection since 1997. Updated material such as Dri-Fit have been introduced into the collection to address needs of their athletes.
This collection is so successful that other faculties have requested for similar programs.
